No more tire kickers and time burners! After taking this course you'll be attracting high-probability prospects who have completed their research, and, are ready to purchase from you.
Are you adding content to your own website? Writing content for clients? Blogging as frequently as you can?
The focus of this course is to teach you how to do that in a way that positively impacts your bottom line.
We'll focus on attracting clients that are bullseye targeted for your services and so far into the sales cycle, they are ready to buy. We call these clients: High-Probability Prospects, and I'll be mentioning them a lot throughout the course.
| Module 1 | Welcome and Intro | |
|---|---|---|
| Lesson 1 | Module 1: Getting Started | |
| Module 2 | How Will Your Prospects Find You? | |
| Lesson 1 | Module 2: How Will Your Prospects Find You? | |
| Lesson 2 | From Keywords to Search Terms | |
| Lesson 3 | Generic Terms are your Target | |
| Lesson 4 | More Specific Keyword Terms Work Best | |
| Lesson 5 | Test Your Keywords Terms | |
| Lesson 6 | Finalize your Search Terms | |
| Lesson 7 | Categories and Tags | |
| Module 3 | How Some CMS may Interfere | |
| Lesson 1 | Module 3: How Some CMS may Interfere | |
| Lesson 2 | Post Titles are Powerful | |
| Lesson 3 | Duplicate Content | |
| Module 4 | SEO Nuggets | |
| Lesson 1 | Module 4: SEO Nuggets | |
| Lesson 2 | The Order of Words Matter | |
| Lesson 3 | Browser Title | |
| Lesson 4 | Heading Tags | |
| Lesson 5 | Text Links | |
| Lesson 6 | Appositions have SEO Value | |
| Lesson 7 | Images and Videos | |
| Lesson 8 | Make URLs Earn SEO Value | |
| Lesson 9 | Naming Files | |
| Module 5 | Writing SEO-Powered Content | |
| Lesson 1 | Module 5: Writing SEO-Powered Content | |
| Lesson 2 | Where to Apply SEO | |
| Lesson 3 | How to Write SEO-Powered Content | |
| Module 6 | Measuring Success | |
| Lesson 1 | Module 6: Measuring Success | |
| Lesson 2 | Metrics Mindset | |
| Lesson 3 | Where are my Numbers? | |
| Lesson 4 | What to Measure? | |
| Lesson 5 | What do I do with the Numbers? | |
| Module 7 | What Sabotages your SEO Efforts? | |
| Lesson 1 | Module 7: What Sabotages your SEO Efforts? | |
| Lesson 2 | Common Items that Sabotage your SEO Efforts | |
| Lesson 3 | Slow-Loading Web Pages | |
| Lesson 4 | Page Not Found (aka Page 404) | |
| Lesson 5 | That's an SEO Wrap! | |
| Module 8 | Course Review | |
| Lesson 1 | Course Review |