| Module 1 | Welcome and Intro |
| This is the intro | |
| Lesson 1 | Module 1: Getting Started |
| Module 2 | How Will Your Prospects Find You? |
| In this module, you will define how high-probability prospects will find you when they do searches in the search engines. You’ll define up to ten terms that your prospects could use when doing a ‘blind’ search for businesses like yours. This is an important exercise because the terms you define here, influence all of the content on your website. In addition to content, these terms are the basis for all other important components like categories, tags, URLs, text links, and more, that will be used on your website. The terms you define in this lesson are the trunk of the tree that feeds your pages, posts, images, links, categories, etc. So let’s get started. | |
| Lesson 1 | Module 2: How Will Your Prospects Find You? |
| Lesson 2 | From Keywords to Search Terms |
| Lesson 3 | Generic Terms are your Target |
| Lesson 4 | More Specific Keyword Terms Work Best |
| Lesson 5 | Test Your Keywords Terms |
| Lesson 6 | Finalize your Search Terms |
| Lesson 7 | Categories and Tags |
| Module 3 | How Some CMS may Interfere |
| This module is about maximizing your SEO efforts through awareness. If you are not a Content Management System (CMS) (i.e. WordPress, Joomla) user, the lessons in this module still have value. They contain information about components and behaviors that influence your rank in the search engines—so—you will learn where and what to be on the lookout for in your own website. The results of some of the automatic functionality can negatively impact your SEO rank. Some of the functionality is not within (y)our reach to change, but, we can manage other things in order to lesson the impact. Knowing what to look for and how to minimize the impact will help you keep your SEO rank on the upswing. This knowledge helps you understand the importance of writing with a plan and developing a process that is comfortable for you. | |
| Lesson 1 | Module 3: How Some CMS may Interfere |
| Lesson 2 | Post Titles are Powerful |
| Lesson 3 | Duplicate Content |
| Module 4 | SEO Nuggets |
| Get your coffee. Grab a pencil and your notebook – or your laptop. Be prepared to say, ‘I didn’t know that!” over and over. This module is loaded with “truths” about SEO that will amaze you. This is the module where you will learn miscellaneous game tips and tricks like Monopoly(r) moves, poker tells, and UNO and Rumikub strategies. You know what I’m talking about—there’s the rules, then there’s the “other” rules. The search engines have bots that crawl the Internet. The bots are programs. The programs try to fit all websites into as specific a category as possible. Each search engine wants to be the best at categorizing in order to present you with the most accurate information when you do a search. Accuracy is very important to the search engines because each wants to be your number one resource (“THE” one). With that goal in mind, the bot programs check hundreds of components related to your website and social presence. In this module you’ll learn about eight of those components. I use the term “nuggets” because when you are aware and then start using them, they are “true gold” for your SEO. | |
| Lesson 1 | Module 4: SEO Nuggets |
| Lesson 2 | The Order of Words Matter |
| Lesson 3 | Browser Title |
| Lesson 4 | Heading Tags |
| Lesson 5 | Text Links |
| Lesson 6 | Appositions have SEO Value |
| Lesson 7 | Images and Videos |
| Lesson 8 | Make URLs Earn SEO Value |
| Lesson 9 | Naming Files |
| Module 5 | Writing SEO-Powered Content |
| This is a tiny module with only two lessons—but—with BIG Tasks for BIG results! When you complete the Tasks in this lesson, you will have published your first, official SEO-powered blog post. “Congratulations! You can and you did!” First we’ll review the actual “physical” places where SEO can be applied. Then, we’ll take a wholistic view at the writing process. I recommend a process that requires thoughtful, strategic thinking in addition to knowing where to apply the SEO tips and techniques you have learned in this course. The goal is to use your content to attract your high-probability prospects as well as the search engines. Knowing which topics are trending for your high-probability prospects is important for attracting them… so that is where the “thoughtfulness” and “strategy” parts come in. | |
| Lesson 1 | Module 5: Writing SEO-Powered Content |
| Lesson 2 | Where to Apply SEO |
| Lesson 3 | How to Write SEO-Powered Content |
| Module 6 | Measuring Success |
| The purpose of this module is to learn how well Google receives your SEO clues. Are you getting paid for the effort you are investing? There’s only one way to know for sure…keep track of numbers. Use metrics as your guide to where you are experiencing success and where attention is needed. If you made a change and have earned good results, then focus on another SEO technique or complete the same SEO technique for another post or page. SEO is an on-going activity where once we conquer one facet of our SEO practice, we move to the next. | |
| Lesson 1 | Module 6: Measuring Success |
| Lesson 2 | Metrics Mindset |
| Lesson 3 | Where are my Numbers? |
| Lesson 4 | What to Measure? |
| Lesson 5 | What do I do with the Numbers? |
| Module 7 | What Sabotages your SEO Efforts? |
| The value of this module is to gain knowledge about very common situations that blow your SEO efforts out of the water. You have new knowledge. You’ll be working hard to improve your rank in the search engines. Be aware of the circumstances that can impede you earning all that you should from your SEO efforts. | |
| Lesson 1 | Module 7: What Sabotages your SEO Efforts? |
| Lesson 2 | Common Items that Sabotage your SEO Efforts |
| Lesson 3 | Slow-Loading Web Pages |
| Lesson 4 | Page Not Found (aka Page 404) |
| Lesson 5 | That's an SEO Wrap! |